We make AI practical so teams can work with confidence.
Small and medium businesses – and the MSPs who support them – face overwhelming change from AI, cybersecurity, compliance, and rising customer expectations. Boostware was founded to bridge that gap. We provide understandable guidance and simple tools that keep people in control, so organizations can embrace change without fear.
Mission
We empower MSPs to become ‘AI Managers’ for small businesses by providing a simple, practical, and secure AI platform – with human oversight and privacy built in. We enable our partners to monetize AI services responsibly while keeping data private and teams in control.
Vision
To become the trusted platform for MSPs and their customers to use AI for sustainable business impact – democratically and responsibly.
In other words, build responsibly, distribute capability, preserve human agency. We envision a future where even small businesses can harness AI’s benefits without compromising their autonomy or values.
Values
Trust:
Honest, transparent advice and education. We do what’s right for our partners and clients – even if it’s not the easy path. Why it matters: MSPs and SMBs need a partner they can rely on to grow confidently.
Empowerment:
Actionable insights, simple solutions, and practical tools that build confidence. We measure our success by how much we enable you to succeed independently. Why it matters: When our clients gain new skills and self-sufficiency, they become more successful.
Continuous Learning:
Staying ahead in AI, cybersecurity, and best practices. We never stop learning, so we can share the latest knowledge with you. Why it matters: Technology and regulations evolve quickly – we help you adapt and keep your clients ahead.
Security:
Respect for privacy and protection of data is built into everything we do. We design our software and advice to safeguard sensitive information at all times. Why it matters: Long-term relationships are built on trust, and trust isn’t possible without robust data protection.
Responsibility & Stewardship:
Building AI solutions ethically and sustainably. We consider the broader impact of what we create – on people, businesses, and society. Why it matters: Using AI for good and making it accessible to smaller players helps ensure technology benefits everyone, not just a select few.
Why we’re trusted
We combine practical expertise with plain-language guidance. Our team’s background spans AI implementation, cybersecurity & privacy-first design, workflow optimization, and change management. That means we’re not just software developers – we’re partners in making sure the solution actually works for people. We don’t just hand over a tool; we help you integrate it and get buy-in from your team.
Our approach is consultative: we listen, tailor our advice, and focus on real business outcomes over hype. This is why MSPs and small businesses trust us – we’ve been in the trenches and speak your language.
Meet the Team
Emily Tell – Founder & CEO
Emily started Boostware after over 20 years in business, supporting enterprise technology then small to medium businesses. Frustrated by seeing SMBs left behind by complex AI solutions, she envisioned Boostware as a way to democratize AI. Emily is passionate about simplifying technology, providing the tools, skills and knowledge to empower people.
Matt Edwards – Cofounder & CTO
Matt is an expert in cybersecurity and automation. He ensures Boostware’s platform is both powerful and secure. Matt’s guiding philosophy is that technology should empower people, not replace them – a principle built into Boostware’s architecture.
AI that works for you and your budget
Whether you’re an MSP managing multiple clients, an SMB team, or an individual power user, we have options that scale with you. Contact us for a tailored quote – let’s find the right fit based on your team size and goals.